An Interview with Biswajit Swain on Email Marketing
Biswajit Swain is a PHP Developer and an internet marketer. He is alos expert in a lot of areas but he understands email marketing very well, more than anything else.
He has grown his business and income in a very short time using email marketing. He has experimented with many tools and strategies. He knows what works and what doesn’t.
ATP Member : How has building an email list helped you with the growth of your blog?
Biswajit: Building an email list was one of the best decisions I have taken in my online business. I started building my email list in 2010, so with time I have grown to 8,00,000+ subscribers till now. Email is a medium to have a personal touch with your customers. They feel super special when they receive your email teaching them some special skills in your industry. Email marketing has helped me to build my brand by building strong bonding with my readers.
ATP Member : What are the top 3 email providers would you recommend?
Biswajit : Aweber, GetResponse and MailChimp are highly recommended email marketing providers.
ATP Member : What are the best plugins for WordPress users to convert visitors into subscribers?
Biswajit : I am using ThriveLeads from last 3-4 months. It’s insane. I am seeing a very good growth of number of subscribers each month after I have started using it. I also recommend SumoMe, OptinMonster Plugmatter Optin Feature Box and Ninja Popups.
ATP Member : How many subscribers do you gain per day? And how do you engage with your new subscribers and build a relationship with them?
Biswajit : Right now I am getting 150-200 subscribers a day. I have setup a good followup series, where in the first mail I welcome them on my services as well as provide them my client’s testimonials to read. I have some good case studies in my followup series which help me to make strong relations with them.
ATP Member : Any tips to improve the email open rates and click rates?
Biswajit : Try to play with the titles of your mails by making them feel special, secure and letting them know about any specific deal. Some examples:
@ This little trick will make you SEO experts in 24 hours
@ You can make $50 per day on autopilot
@ 70% special discount: This deal is expiring in 4 hours
ATP Member : Building an email list and maintaining it is not cheap, how do you monetize your email list?
Biswajit : Right now my main focus is on building my list and converting them into loyal fans. So right now I am not trying to push a lot of products or anything in my email list. I send email to my subscribers only and only if there is any special deal.
ATP Member : Have you ever promoted an affiliate product or your own product to your email list? How effective has it been?
Biswajit : Back in 2014, I promote BlueHost hosting by sending an offer link to my subscribers. On that specific day I made $660 just from my list. 3-4 months there was a deal on Long Tail Pro, so I sent email to my subscriber about the discount and my special BONUS. I ended up making $1500 with the mail. So my experience till now with the email marketing it pretty well.
ATP Member : Do you do split testing with your optin boxes and lead generation tools? If yes, tell us about your experience. What has worked and what hasn’t?
Biswajit : I keep doing various changes on my website optins to test which converts best. Till now popup is working best for me which is bringing 10+ subscribers daily for me. Even I have worked with different popups as well. The popup which is converting best for me is YES/NO optin popup, where you ask users if they want to achieve something specific or not.